The Entrepreneur’s Beginner’s Guide to Hashtags

How a Few Words Can Increase Social Media Engagement

I’m sure you’ve noticed there’s no shortage of social media techniques and tips out there!

But have you also noticed the majority of those tips focus on general info, like how to get more followers or likes, or how to post compelling content to engage your users?

Those resources are important, but I notice that sometimes hashtags get forgotten about.

They’re rarely mentioned in marketing articles, but they’re such a great tool for building your brand, raising awareness around marketing campaigns and engaging/entertaining your audience.

How Do Hashtags Work?

If you’re new to social media, I know it can seem overwhelming.

You may have seen these words with the # in front of them on social media platforms like Twitter, Instagram, Facebook, LinkedIn and Pinterest. (The hashtag actually got its start in 2007, when Twitter began using it to index keywords to make them more searchable.)

But what are these words supposed to do? Should you use them? Why are they seemingly random?

I’ve put together this guide to help you understand how to use hashtags (and what the heck they are!) so you can increase social media engagement and leads.

Think of hashtags as a way to categorize your content.

Ultimately, they help people find and share posts on a specific topic.

When you create your social media post, you take a word or words and put the pound sign (#) in front of it. If you use two words, don’t put a space between them. Now, the phrase is clickable and searchable on the social media platform the user is on.

Choosing the Right Hashtags

When done correctly, these tags can help you gain more exposure for your business and increase social media engagement. But like any social media strategy, you have to do your research and think before you post.

I’ll make this process easier for you. Here are 7 ways to start choosing the right hashtags:

1. Create them for events.

This is one of the best ways to increase excitement and engagement on your social media accounts. For example, the Cornucopia wine festival in Whistler shared many posts on their Twitter and Instagram accounts with the hashtag #Cornucopia2019, and so did their followers and attendees.

2. Tag famous people or big brands.

Take a look at what’s trending on Twitter, and try and incorporate it into your posts; but only if it’s relevant. People are going to know if you’re trying to force it or be fake.

Some examples are big sporting events, record releases by musicians, holidays and popular books. If someone who’s famous in your industry makes the news, you could use that tag in one of your posts.

3. Do your research.

Whether you are doing research on the latest news for an upcoming Canadian Federal election or hockey playoffs, you could do a hashtag search to find several posts on the subject.

Searching tags on social media platforms can be a perfect way to find new ideas and spy on your competition.

A great resource for searching popular hashtags is https://hashtagify.me/hashtag/tbt

4. Encourage sharing.

The more people who share your hashtag and use it in their posts, the more exposure, engagement and traffic you’re going to get.

You may remember the campaign #ShareACoke campaign. The company swapped out its iconic logo on 20-ounce bottles, replacing it with 250 of the most popular American names.

It was one of their most successful campaigns, leading to a 2% increase in soft-drink sales and lots of social media engagement as followers shared cans and bottles with their names on them.

5. Turn one tag into a campaign.

Many users “monitor” certain words, so focusing on one consistently can help you gain a following.

For instance, you could come up with a campaign with several posts around a specific product you offer, or a holiday promotion you’re doing.

6. Find some weekly post themes.

This is a simple way to tie in a trending tag with your business.

Some common themes include #throwbackthursday, where people post anything from past vacation pics to high school graduation photos; and #wisdomwednesday, where they share their advice on all sorts of topics.

I use #MotivationMonday and #TuesdayTip on our Twitter, Facebook and Instagram channels and often mix in other popular hashtags for optimal exposure.

7. Use humour.

People love to share funny stuff with others, whether it’s a trending meme or a relatable story. Here’s a hashtag late night talk show host Jimmy Fallon came up with to get people to share: #MyWorstCostume.

By understanding which hashtags will resonate with your target audience, you can tap into a whole world of people looking for exactly what you’re offering. So start brainstorming and researching how to add some fun and functional tags to your next post!

Need some hashtag help? We’ve created a whole social media division for entrepreneurs and small business owners who understand the importance of having a social media strategy but simply don’t have the time to make it happen on their own. Let’s connect.

Success Will Not Come Unless You Believe In Your Network Marketing

Some ideas you have in life are obviously going to be better than others. Many people attempting to work from home find this fact to be true. Make sure you’re always making the most out of your business ideas. Read these tips about how to become a successful network marketer.

Be honest with yourself about the time involved in network marketing before deciding if it is the right thing for you. There is a serious time commitment involved and you will have to give up doing some things that you enjoy, as you get your business off the ground. If you aren’t willing to give up your weekly poker game for a while, this may not be the career for you.

How do you attract good, hard workers to your network marketing website? You have to write to their needs and turn away low quality leads. Make sure to discuss that a day’s hard work is what earns you money in your field, as people who want to get rich quick with no work will not like that idea and move on to another website. Let them be someone else’s problem!

Network marketing is a great opportunity, in part because you can network anywhere, so never forget this fact. You can use the internet to assist you or you can plan a get-together at the local Moose Lodge. Wherever you think you can attract people to your product, you can set up shop there.

Do not try to overwhelm people with information when meeting them. You should be just starting a conversation and giving them nuggets of info about the product. If they seem interested and request to learn more, then go ahead with additional information. Overwhelming someone is a quick way to get a “thanks, but no thanks.”

Ask your friends and family for a recommendation for a good accountant. Your network marketing business is going to have a lot of issues come income tax time that you might not expect. An accountant knows the details of income tax law, and will be able to find every deduction possible for you when you need it most.

You need to have a schedule. These hours that must dedicate to growing your network marketing business. If it is just be a couple of hours each day or every other day off, the two or three hours that you dedicate to your business need to be followed. Stick to your plan and work when you say you will work.

Always present yourself professionally. By wearing smart clothes, standing up straight and using correct speech, you will give your prospects the impression that you are a successful business owner and that you know exactly what you are doing. When you gain the respect of your prospects, it will be easier to get advice and leads from them.

You might have the right ideas about marketing and even the right drive to potentially succeed as a multi-level marketer, but your success is actually contingent on your knowledge of the business in general. That’s why it’s always important that you work hard to learn about different ways to market. Apply what you’ve learned in the above article.

New Small Business Ideas – 5 Methods For Guaranteed Explosive Growth

Today, we are going to discuss a few new business concepts that will grow your business massively. We will uncover why marketing, especially internet marketing, is the marketing method of choice for home based businesses. We will also unearth why off-line marketing alone takes too much effort, time and money. No doubt about it, off line marketing is expensive, E.g. leads, printed brochures, and telemarketing to name a few. All of that, only to have your customers end up down the street at Jo’s or even worst Wally-World.

However, There IS a better way. There is a new business system designed for the small business owner. The new system consist of incorporating an Email Marketing campaign to your advertising arsenal.

Did you know that email-marketing is one of the most cost effective and powerful tools at your disposal when it comes to profiting and promoting your new business? Its easier to start than you think, and will allow you to place the majority of your sales efforts on autopilot.

Success in any business, and especially a home business depends on a reliable marketing system. The old school way of running a business, using high- end advertising mediums, is a broken, incomplete system.

Just remember, everything you do off-line can be done on-line with email marketing. Not only that, but everything you do off-line over and over again can be automated .

Here is why we call email-marketing the most revolutionary small business marketing system of the 21st century: Email-marketing allows a business owner to:

  1. Automatically educate potential customers about upgrades, commission structure and sales promotions
  2. Easily educate potential customers about their order deliveries Build trust and credibility, with improved conversions over time.
  3. Eliminates the sales pitch.
  4. Effortlessly expands your business world wide.
  5. Introduce new products and services to your existing list.

Bonus: Place your business on automatic via… an auto responder. What is an Auto Responder? It’s a service that automatically sends messages out to your email list. It is a software made for busy people, you can pre- schedule written messages to send to your data base years in advance. An auto responder is a critical component for those looking for new small business ideas to help advance their businesses.