Great Ideas for Marketing Your Tile Business on the Internet

If you want to be successful at marketing your tile business, you will need to turn to the internet as your marketing solution. Thanks to the fact that most people will search online before leaving their homes to make a purchase, you will find that your tile business can have a huge advantage over your competitors if you can turn to the internet for marketing.

There are many ways that the internet can help you market your tile business. The world of internet marketing is fast becoming one of the most competitive arenas in the world, and you will find that you will have to do a good deal of work in order to market your tile business online. However, if you are willing to do the work, you will find that marketing your tile business on the internet is the best thing that you can do for your company.

Step 1: Build a Website

The first step that you will need to take to begin marketing your tile business on the internet is to create a website for your company. You can have a simple website created, as it will just be the face of your company. If you want to truly succeed, you will find that a more advanced website will be advantageous and will help you to market your website more effectively.

The reason that a more advanced website will be more effective is that more people will be enticed to visit your website. The more people you can attract to your website, the more advertising you will be able to achieve. There are many aspects of your website that will lead to your success online, but nothing will be more important than having a website that is constantly being updated. The best way to have the ability to add new information to your website is to create a blog on your website. If you can post informational articles related to your tile business, you will be able to generate more traffic that will direct people to your site. The more people that visit your site, the more likely you are to receive customers.

Step 2: Internet Marketing

Once you have built your website, you will need to start trying the various techniques involved in the internet marketing game. There are hundreds of techniques that you can try, but here are some of the techniques that will be most effective in leading customers to your website:

Social media marketing is one of the most effective internet marketing techniques, and you can start driving traffic to your site through Facebook and YouTube. Facebook is the largest social network, and you can tell all of your friends about your website. Ask them to mention it to your friends, and you will start driving traffic towards your website. YouTube is a great place for you to post videos, and you can post some instructional videos on how to lay the different types of tiles effectively. Insert a link to your website at the end of your videos, and upload them all to YouTube. The more people search for your videos, the more people will see the link at the end that will lead them to your website.

Craigslist is the largest online classified ads website in the world, and you can harness it to help you advertise your business. All you need to do is write up an advertisement for your tile services, insert a link to your website, and create a unique title that will catch the attention of readers. Post the ad in the Craigslist section for your city, and ensure that it is in the right category. Millions of people use Facebook every day, and you will find that it is one of the best platforms for advertising.

If you want to succeed in the world of internet marketing, you will find the search engine optimization is the key. The higher your ranking is on the search engines, the more likely it will be that people will find your website. Learn as much as you can about SEO, or hire a company to optimize your web page to make it as search engine friendly as possible.

Exchange links with other companies in a parallel industry to yours. Find a website that promotes painting or other construction services, and offer to promote their link on your site in exchange for them promoting your link on their site. This link exchange can be one of the most effective methods of getting your website known, as many links directed to your page will usually increase your SEO ranking. You will also find that people browsing the other websites will be interested in clicking on yours, as you are providing a service similar to the one that they are looking for.

Use Pay per Click advertisements to promote your website. Pay Per Click ads are posted all over the internet, and they are usually displayed on websites that are similar to yours. You will pay for every time someone clicks on your advertisement to visit your web page, but you will find that these PPC ads will be some of the most effective methods of driving targeted traffic towards your site.

These are just a few ways that you can start marketing your website on the internet, and the sky is the limit. The world of internet marketing is growing every day, and hundreds of new ways to market your tile business online are being discovered every month. If you are serious about marketing your tile business on the internet, you will find that you can easily learn by investing a bit of time into studying internet marketing.

Internet Business Opportunities: Readers, AdSense and Congruent Content

I read recently that The Daily Mail’s website has become the most viewed online newspaper, even though it brings in around $25million annually it still didn’t make a profit. Neither does the Huffington Post which was bought by AOL for £315million.

So why are these content rich sites not making a profit? I am a big believer that content sites can and should make big money. Why would AOL buy them up if they don’t have any revenue potential?

I believe it is one of congruency; the possible revenue and advertising on these sites do not match up to the types of people who visit these sites. There are many sites that are filled with content and that have millions of visitors. The Huffington Post has reported having over 30 million unique visitors per month!

That is a staggering amount, having that many visitors requires more than a £30 a year website, they will need their own servers and staff, it won’t be cheap but how can they not earn a profit from 30 million monthly visitors?

Sites like Photobucket and Icanhavecheezburger are content sites that rely on people uploading and sharing photos, we use Photobucket for nothing more than free storage for our pictures. The one thing that I notice when I am uploading the pictures is that the advertising is not related to anything on the site or what I desire.

We believe the type of adverts are those where the network is paid every time an advert is shown for longer than several seconds, that is why they often display the please wait while we process/upload your photo. It stops you moving to another page before the intended time has passed. So I cannot say whether Photobucket makes money or not.

The Daily Mail and Huffington post are sites that share news and gossip, so if you were reading about a train crash somewhere or what Kim Kardashian is up to you are not going to be shown any relevant adverts or be interested in any that are shown around the posts.

Google AdSense is designed to show adverts that are relevant to the content of your site; if it cannot match to the content then it will show ads that in reality will not be clicked. The methodology is all wrong. The online business opportunity of a content rich site is still a sound idea if done right.

Creating a successful content rich site

This is still a fantastic small home business idea and can be executed well if you decide exactly what it is you want to do and how you are going to do it. Thinking that you will create a site that has loads of pictures of funny cats, (everyone loves a funny cat picture/video) surround it with advertising and get loads of money from visitors just won’t do.

Someone looking at funny cat pictures who is 14 probably won’t want to click on a ‘Mature Dating’ ad and someone who enjoys looking at badly done plastic surgery pictures is unlikely to want life insurance.

However someone, one who loves Barcelona, may be a regular visitor to a site dedicated to all things Barcelona. They would love to read about restaurants in Barcelona and places to visit. They may also be planning on visiting Barcelona again; they may go regularly, so any adverts that appear on the site for flights to Barcelona, car hire, villas to rent or hotel accommodation in Barcelona are more likely to get clicked.

When a site covers a topic or place like Barcelona it can draw great relevant adverts from the AdSense network. Adverts for holidays, accommodation and flights could be higher paying as there is a lot of competition and there are higher profits involved so the companies can pay more to get their ads shown.

It is possible that you could use Google AdWords to drive traffic to your site cheaper than any of the hotel or villa hire companies as you will be focusing more on the people and the place itself. You won’t be trying to compete for the expensive keywords associated with hotels, flights or holidays.

It may be possible to have a set up where you put £1 in and get £2 out on autopilot. If you can pay for traffic to the site and get more back in advertising revenue then you are effectively creating profit and a huge traffic surge that will eventually start coming back for free!

They idea is that everything has to match. You may never get the numbers that Icanhascheezburger.com gets as there are larger numbers of people who can enjoy and share cat pictures than those who are interested in a proper sub niche however your numbers will be more matched to the advertising.

The same can be applied to many types of websites, take DIY as an example, a site with plenty of ‘how to’ articles will pull up advertising for DIY stores and DIY products, which can cover a wide range of things, and many can be high priced items.

The idea is to add content regularly, this could be done by paying someone to write posts if you can’t do them yourself or get some close interested friends to share the work load. Go to Gumtree and look for people who would like to become profit share writers.

Adding content is the most important thing; the website must be seen to be alive and living. Otherwise people will not return and the website will slip down the rankings into oblivion.

There are so many niches and places out there that you can create a website around. Like everything, planning and work will come before the success but it must be done and it can be done easily if you have a plan to follow. There are millions of people on the internet and they don’t all go to the same websites.

Ian McConnell made $300,000 from a website dedicated to model trains and Patrick Meninga built a $2,000 a month AdSense site about addiction which he then sold for $200,000. At a Christening I was told about a couple who travel the world funded by earnings from a couple of sites, one focusing on dog walking! So don’t you go thinking it isn’t possible.

Think about all the different niches there are, use me as an example, I love dance music, there are so many genres available to choose from, I love making music, I love graphic design, I love graffiti art, I love Thailand and Ibiza, I love to travel, I love Sci-Fi, I love to write, I love Indian food, I love Chinese food, I love pizza, I love food!! Lol I am also vegetarian. There are more I could add to this list.

There are so many things that I could have a blog/website about. List down all the things you like and enjoy and you could find something suitable that you could create a blog dedicated to it and as you know, if you love something you are more likely to participate so writing about something you love will be easier than writing about things you don’t. That is half the battle won!

Richness and Reach – Implications for the Internet Entrepreneur

The concept of richness and reach as illustrated by Evans and Wurster in “Blown to Bits” (1999) has been a major contribution to our understanding of Internet business strategy.

This is the argument in a nutshell:

The economics of information and the economics of physical things differ fundamentally from each other. When a tangible good is sold, the seller does not own it anymore. When an idea, software or a research paper is sold, the seller still possesses it and could possibly sell it once more.

Information can be replicated without any noteworthy cost and can be distributed over the Internet at a very low cost. Other than information, tangible goods are location-based and many times wear out.

In the traditional economics of things products are subject to a universal law – the trade-off between richness and reach. Because information is imbedded in products in a physical mode of delivery, companies can choose to have a very “rich” product or to have a lot of “reach”, i.e. have a wide audience either in terms of geographical reach or breadth of customer target groups. The meaning of “richness” can vary depending on the context; for example a scientific research publication or a highly sophisticated stereo are rich in information. The scientific research paper has a very small audience in a given location while the sophisticated stereo will be very specific and expensive. Hence their “reach” is low.

Along comes the Internet. The more the bundle of tangible product and information becomes dissolvable, the more obsolete becomes the trade-off between richness and reach. A good corporate Internet strategy will hence add both richness and reach to the existing business strategy at the same time.

For digital or fully digitizable products the trade-off between richness and reach does not exist. We can add as much richness as we want and still have global reach. A very “rich” business can be described as a very specific one. In fact, for new web site business on the Internet it is necessary to be very “rich”, i.e. to be very “niche”.

The more specific the theme or topic of a web site, the more targeted will be the visitors that come to the web site from the search engines. On the one hand it will be easier to be on top of the search engines with very “rich” niche content, on the other hand – whatever the revenue model of the web site may be – the conversion rate will be higher as traffic will be targeted. Because “reach” is given on the Internet and only subject to the limitation of language, we have to truly excel in “richness” in our online businesses.