5 Steps to Disasterproof Your Online Business

I am very lucky! I have a number of offline coaching clients, all with offline businesses and actually, most of them have more than one business!

Because of the nature of their businesses, they all have brick and mortar locations…

I find that I learn a LOT from them, which is wonderful

Here is a tip from Client K: When she arranged for internet access at her brick and mortar office, she deliberately signed up with a DIFFERENT Internet Service Provider than she has at home.

Her town was hard hit with storms last week and most of the internet service is down. At home, she can only get internet access for extremely limited periods of time, but at the office, all is going well – slower than usual but working adequately. So, with a little bit of reorganization, she is able to get her online work accomplished.

Take Away Lesson

Whenever possible, try to distribute the risk… in this case, it is by having different ISPs for your internet access, or, if you work from home, knowing of a public location where you can get internet access.

In most cases with an offline business, we aren’t actively working on the business all of the time, but we do need to keep in touch – whether by email or by website comments or both.

Adding social media such as Facebook and Twitter in to the mix further complicates things.

Many times, without realizing it, we rely on multiple hardware options to run our online empires

It may be that you find that you are using a combination of technology to keep in touch – bouncing between your smart phone and your computer.

Obviously, the smart phone provides redundant backup for email and social media, so you have that covered. But do keep in mind that your website may need updates or other work and your smart phone may not provide an effective way to accomplish those tasks.

Plan Your Online Redundancy

STEP 1

When you have the time, take a few minutes and list all of the online activities you are involved in over the course of a week. Then, think about everything else and see if there are any irregular tasks that may not appear on that list. These might include tasks or circumstances that occur rarely.

STEP 2

Now, take that lists of tasks and identify your MAIN method of access – home computer or smart phone, for example.

STEP 3

Next, decide on a backup method of access – this could be office computer or internet access at the library. In the case of using your smart phone, is there a way to access those resources by way of your computer? If not, is there another smart phone – such as a family member or friend – that you could utilize in a pinch?

STEP 4

Finally, identify the information you would need to utilize those backup options… for example, if you might need to use someone else’s smart phone, how would you access YOUR email addresses?

STEP 5

Ask yourself if there is a practical way to provide yourself with secure information in a different geographical location, to add another layer of security.

In my case, my sister lives about 650 miles away. It is unlikely that a weather disaster affecting me will also affect her, so storing information with her and/or providing her with access to my online backups makes sense. Even if I can’t get to the information, she can, under my supervision.

Let’s face it – life happens!

We can’t change how it affects us, but we can control how we react. Being prepared for the worst case minimizes the effect a disaster can have on us and our online businesses.

Best Business Ideas for 2016

1. Social Media Consultant: If you have some time and a computer, becoming a social media consultant may be just right for you. The other prerequisites needed include being comfortable online and using social media platforms and a love for talking to people. To get started building your portfolio, work with a few nonprofits in your area or offer your services at a discounted rate to local business owners.

2. Cleaning Service: There are many directions you can take this business. If you want to work during hours when no one else does, you can focus on office clients. You can focus on retail businesses and keep your customers clumped into one or two blocks. Restaurants are in great need of daily thorough cleaning and can be a great source of steady clients.

3. Event Planning: One of the first things you need to know about this business is visit every potential event location with which you plan to work. Work with the marketing manager and tour each site and learn what is available at each location. Start a database that will allow you to sort venues by varying features-the number of people each site holds, if there is AV equipment available on site, will you need to arrange for rental chairs, etc.

4. Social Media Marketing: Build up a following on your social media account and you could quickly be approached by major brands, gear companies, and other relevant businesses that sell products or services related to the type of content you share on varied social media platforms. If you have hundreds of thousands of followers, you can easily charge anywhere between $500 to $5,000 per post or more.

5. Affiliate Marketing: If you already have a website that’s driving in targeted traffic, a great way to make passive income from the content you’re already creating, is through affiliate marketing,careers thanks to a combination of blog subscribers, affiliate marketing, sponsorship’s, and other revenue streams.

6. Contracting: This is a great option for skilled workers who are ready to take the leap from being an employee to owning their own company.

7. Blogging: If you enjoy writing, find a topic you’re passionate about and start a website dedicated to covering that topic and anything else interesting you want to talk about. All you need is a computer, some time, and some energy to consistently write. It can start as a hobby and turn into a business over time.

Great Ideas for Marketing Your Tile Business on the Internet

If you want to be successful at marketing your tile business, you will need to turn to the internet as your marketing solution. Thanks to the fact that most people will search online before leaving their homes to make a purchase, you will find that your tile business can have a huge advantage over your competitors if you can turn to the internet for marketing.

There are many ways that the internet can help you market your tile business. The world of internet marketing is fast becoming one of the most competitive arenas in the world, and you will find that you will have to do a good deal of work in order to market your tile business online. However, if you are willing to do the work, you will find that marketing your tile business on the internet is the best thing that you can do for your company.

Step 1: Build a Website

The first step that you will need to take to begin marketing your tile business on the internet is to create a website for your company. You can have a simple website created, as it will just be the face of your company. If you want to truly succeed, you will find that a more advanced website will be advantageous and will help you to market your website more effectively.

The reason that a more advanced website will be more effective is that more people will be enticed to visit your website. The more people you can attract to your website, the more advertising you will be able to achieve. There are many aspects of your website that will lead to your success online, but nothing will be more important than having a website that is constantly being updated. The best way to have the ability to add new information to your website is to create a blog on your website. If you can post informational articles related to your tile business, you will be able to generate more traffic that will direct people to your site. The more people that visit your site, the more likely you are to receive customers.

Step 2: Internet Marketing

Once you have built your website, you will need to start trying the various techniques involved in the internet marketing game. There are hundreds of techniques that you can try, but here are some of the techniques that will be most effective in leading customers to your website:

Social media marketing is one of the most effective internet marketing techniques, and you can start driving traffic to your site through Facebook and YouTube. Facebook is the largest social network, and you can tell all of your friends about your website. Ask them to mention it to your friends, and you will start driving traffic towards your website. YouTube is a great place for you to post videos, and you can post some instructional videos on how to lay the different types of tiles effectively. Insert a link to your website at the end of your videos, and upload them all to YouTube. The more people search for your videos, the more people will see the link at the end that will lead them to your website.

Craigslist is the largest online classified ads website in the world, and you can harness it to help you advertise your business. All you need to do is write up an advertisement for your tile services, insert a link to your website, and create a unique title that will catch the attention of readers. Post the ad in the Craigslist section for your city, and ensure that it is in the right category. Millions of people use Facebook every day, and you will find that it is one of the best platforms for advertising.

If you want to succeed in the world of internet marketing, you will find the search engine optimization is the key. The higher your ranking is on the search engines, the more likely it will be that people will find your website. Learn as much as you can about SEO, or hire a company to optimize your web page to make it as search engine friendly as possible.

Exchange links with other companies in a parallel industry to yours. Find a website that promotes painting or other construction services, and offer to promote their link on your site in exchange for them promoting your link on their site. This link exchange can be one of the most effective methods of getting your website known, as many links directed to your page will usually increase your SEO ranking. You will also find that people browsing the other websites will be interested in clicking on yours, as you are providing a service similar to the one that they are looking for.

Use Pay per Click advertisements to promote your website. Pay Per Click ads are posted all over the internet, and they are usually displayed on websites that are similar to yours. You will pay for every time someone clicks on your advertisement to visit your web page, but you will find that these PPC ads will be some of the most effective methods of driving targeted traffic towards your site.

These are just a few ways that you can start marketing your website on the internet, and the sky is the limit. The world of internet marketing is growing every day, and hundreds of new ways to market your tile business online are being discovered every month. If you are serious about marketing your tile business on the internet, you will find that you can easily learn by investing a bit of time into studying internet marketing.